Questions

Hi Everyone,

As more authors and publishers turn to digital platforms, the challenge isn’t just writing a great book it’s getting it seen by the right audience. Effective ebook marketing has become essential for driving visibility, building readership, and generating steady sales.

What’s working in 2025 is a mix of creativity and strategy. Social media ads, influencer collaborations, and targeted email campaigns remain powerful, but authors are also exploring niche platforms, AI-driven audience insights, and podcast guesting as ways to amplify reach.

I’d love to open this thread for discussion what marketing tactics have worked best for your ebooks? Do you rely more on organic growth like blogs and communities, or paid strategies like Amazon ads and sponsored content?